Brands

List of products by brand Giuseppe Giusti

Great store of Balsamic Vinegar

The Giusti family has directly guided the company since 1605, with passion and a long-term strategy, arriving today at the 17th generation. Claudio and Francesca, together with Luciano, continue the project started by their ancestors, uniting a respect for tradition with a flexible, modern and sustainable company management, --->
centered on well-being and valorization of the people, the territory and the community with which it engages. 

Obtaining a great balsamic vinegar depends on the competence, experience and taste of its maker. Not only a careful selection of the grapes, but also the cooking system and above all the great complexity of the ageing process, with casks of various woods and sizes. These are the factors that the “maestro acetiere” needs to manage to obtain a great result. Not to forget time, an important element for course of the natural processes; traditionally, a generation prepares the balsamic vinegar for the next generation. 

Ageing in casks is definitely the most crucial part of the creation of balsamic vinegar. The older the cask, the better the balsamic vinegar will be, as casks release an increasing intensity of wood essences and complexity of aromas from the vinegars left to age throughout the years. That’s why the heart of our production is an “acetaia” of 600 casks dating back to 18th and 19th centuries, from where the purest extractions, responsible for the unmistakable aroma of all Giusti Balsamic Vinegars, are collected. 

Giuseppe Giusti balsamic vinegars have collected many recognitions since the company’s foundation through to today. The most meaningful awards were obtained during the Belle-Epoque, when the Giusti family presented their balsamic vinegars at the national and international food fairs. The 14 Gold Medals that characterize the famous Giusti label, designed in the early 1900s, date back to this era. In addition to these medals, there is also the Royal Seal of Approval, granted from the King of Italy in 1929. 

An historical brand, dating back to 1605 Giusti’s history has been enriched along the centuries with elements that today are part of Giusti’s style. Various elements constitute the iconographic patrimony of the brand: from the shape of the bottle, the historic “Champagnotta” loaned from the tradition of the local Lambrusco wines; the iconic label designed at the beginning of the 1900’s during the Art Deco era which defines many of the Giusti brand’s distinctive traits; the calligraphic logo originally used to differentiate Giusti documents and still today is the official logo.

The museum shows, through 10 thematic rooms, the long and fascinating history of balsamic vinegar, strictly connected to the town of Modena and the Giusti family. A journey through time and space, with the inestimable heritage of objects and documents preserved for generations: from the ancient jars used for saving the balsamic vinegar to the first bottles and leaflets from the early 1900s. Among the most precious mementos there are the barrels, such as the “A3” barrel, presented in Florence in 1861 during the Italian Exhibition announced by the Italian royal family, winner of a gold medal for its 90 years old Balsamic Vinegar.

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